In late 2024, SEGA and Filipino-American visual artist Louis De Guzman teamed up to create a fresh and art-forward Sonic the Hedgehog collaboration that merges nostalgic gaming culture with bold, contemporary aesthetics. The collab spanned apparel, lifestyle, and collectible pieces. Having worked with Louis De Guzman exstensively throughout his career, AWM was once again entrusted to execute a series of completely custom brand collab snapback hats. All World Merch executed all mfg. and retail finshing from idea, custom woven patches, to detailed crisp direct embroidery.The highly sought out collab pieces sold out across several national and international retail platforms.