School of Rock is a national and international educational and training company focused on music instruction, especially for kids, teens, and adults. School of Rock has 400+ locations across 16+ countries and serves tens of thousands of students annually as one of the largest multi-location music education networks in the world.

With AWM’s deep roots and partnerships within the music industry, bringing All World Merch on as a partner to re-haul and re-launch School of Rock’s branded merch collections was an easy call. AWM’s team immersed themselves in the culture, energy, and vibe to gain clear vision of how to elevate the branded merch offerings with a fresh design direction. The combination of All World’s internal design team and high-output screen printing capabilties was a perfect fir for School of Rock.

The new merch collection debuted at 2025’s Summerfest in Milwaukee, WI. The collection set the bar for the highest merch sales in company history. All World Merch continues to be behind all things branded merch, fulfillment, and creative directin for School of Rock as a key creative force and manufacturing partner.